#100 Lakeland-Winter Haven, FL - (Updated 7/29/2004)
Spring '04 ARBITRON Quarterly Report
12+ Mon-Sun, 6a-12mid Pop: 437,900
Black: 0 (0%) Hispanic: 0 (0%) Asian: 0 (0%)
| Station |
Format |
Owner |
Fall 02 |
Spr 03 |
Fall 03 |
Spr 04 |
| |
| WPCV |
Country |
Hall |
16.6 |
14.0 |
13.0 |
15.6 |
| WFLZ |
Top 40/M |
Clear Channel |
6.1 |
5.7 |
8.1 |
7.4 |
| WBTP |
Urban |
Clear Channel |
-- |
0.8 |
1.0 |
4.3 |
| WPOI |
80's Oldies |
Cox Radio |
4.6 |
2.2 |
3.1 |
3.9 |
| WWRM |
AC |
Cox |
4.1 |
3.5 |
2.9 |
3.3 |
| WSJT |
Smooth Jazz |
Infinity |
4.2 |
4.8 |
4.3 |
3.2 |
| WDUV |
AC |
Cox Radio |
1.9 |
3.0 |
4.3 |
2.7 |
| WXTB |
Active Rock |
Clear Channel |
3.1 |
2.2 |
3.1 |
2.7 |
| WMTX |
Hot AC |
Clear Channel |
1.9 |
2.5 |
1.7 |
2.5 |
| WEBG |
Oldies |
Clear Channel |
1.7 |
1.8 |
1.4 |
2.2 |
| WJHM |
Top 40/R |
Infinity |
3.4 |
3.0 |
2.6 |
2.1 |
| WONN-A |
Adult Standards |
Hall |
0.8 |
1.5 |
1.2 |
2.1 |
